How a content team inside a €200M deliver 3–5 paid ads every week.
By Federico Faccioli, in-house content creator at Qogita (London).
💡 Who this is for: CMOs, marketing managers, in-house creators, content strategists, and freelancers working with brand clients who want to see what actually happens behind the door of a real growth department.
⚠️ Scope of this playbook: This is our paid ads pipeline only. 3–5 short-form video ads per week that go downstream to performance marketing.
The same team also produces educational content, long-form videos, employer branding, and organic social posts. Those run on different workflows and aren't covered here.
Want one of those breakdowns next? Comment on any of my reels or DM me which one you want first.
Most "how to make ads" content is written by people who've never been inside a real marketing department. They guess.
I work inside Qogita. Every day.
This is the actual pipeline we run at Qogita to ship 3 to 5 paid ads per week, every week. With attribution. With manager review. With a performance marketing team waiting downstream.
No theory. Real workflow.
If you're a CMO hiring an in-house creator, this is what their week should look like. If you're already one, steal the structure. And if you're a freelancer pitching brand clients, design your handoff for it.
The whole research stage runs on a Claude agent we pretrained inside Claude Cowork. It does the heavy lifting. We curate.
We have one Slack channel where the whole team, so me and my teammates, drops inspiration all week.